These are interviews of varies people and webmasters on the net. It's a good why to premote your site or let people know a little on how you feel about BMP and other issues. Interviews are done by AIM so if you don't got it, get it.
Do you want to be interviewed? Here's what you do. You have to contact whoevers handleing the interviews (see staff page) either E-Mail or AIM them and ask about the interviews and how could you be interviewed.
